The opening of «ZILART» Museum was recognized as one of the most significant media events of 2025 by the analytics company «Medialogia». The project, developed by LSR Group, was noted as one of the most prominent cases in the real estate sector.
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The «Media Event of the Year» competition annually highlights projects that have received wide coverage in both traditional and social media. The selection is based on MediaIndex and SM Index performance indicators.
During the ceremony held on March 25, 2026, «ZILART» Museum’s Communications Director Yulia Korotkova and the founder of the PR bureau «Vesnaskoro», Tatyana Nemirovskaya, spoke about the museum’s launch. They shared insights into opening a new cultural institution, working with audiences and media, and developing a cultural project located outside the historic city center.